RK kiss lipstick commercial

 For our commercial, we chose RK lipstick for our product. Our concept was to have two actors and two different colors of lip sticks and have it be 80s punk. For pre-production, we first decided what production roles would be best for this project. I was director, Jaden did art direction, Aly was DP, and Shaylee was the editor. After we established production roles, we made storyboards and a script. 

Shaylee and I ended up being the two actors. We chose outfits that would go with the theme of the commercial. I wore purple lipstick so I just wore a big black t-shirt with a faded grey face on it. Shayley wore a ripped black shirt over a red shirt to match her red lipstick. After that, we chose a film date, since this was a 30 second commercial with only two different locations that were walking distance apart, this only took us one filming day. we went a little bit off-script but it worked. after we filmed, Shaylee used a fast beat song and some filters to give it more of an 80s punk vibe. 

As the director, I learned along the way how to make the commercial better by executing my take on Shaylee's original idea. We practiced using Technical Skills, Communication, Leadership, Collaboration, and Project Management throughout this project by working together and contributing ideas to make the commercial the best it could be. The one thing i would do better is not making the ending so abrupt. I really liked the art direction in this project, so that is one thing that would stay the same. 

RK lipstick commercial

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